Politics and the ability to create movements for change have always been a key part of human development. However, as we move into the data age, information technology and infrastructure have changed how we can do this and how political messages are disseminated. Like any other business and the corporate sector, the political spectrum will need to embrace the future to be able to make inroads into new target markets and demographics.
The world wide web has meant that the political system and particularly access to politicians and the political process, has been democratized. Political parties and those involved in advocacy and campaigning for legislative change have begun to use the internet to spread and share their message. Websites have been set up, and the ability to interact and engage with followers, supporters, and funders alike has become commonplace in the political arena.
Many political commentators argue that this opening up of the political process and access to knowledge of political parties will serve to revolutionize and reform politics. More young people are now involved in politics than ever before, which is a prime example of the internet’s changes.
The fact that mobile use has surpassed that of laptops and PCs means that to reach the maximum number of people, those running campaigns of any sort need to use mobile communication. A great example of the power of mobile technology and communication is how the occupy wall street movement was able to gather momentum, primarily through this medium. Businesses like Tatango are leaders in the field and show possible using mobile communication to build brands, fundraise and create political momentum. From a political perspective, it is always best to go with a professional firm and be clear as to what you need. There are privacy laws to follow, and the use of data is regulated in most states, and a professional will know how to navigate these aspects for you.
With over 223 million Americans using social media in one form or another, be it commenting on pictures, posting pictures, or following influencers and brands, it is a gathering place for too many to be ignored. However, a comment or a post from the past can destroy a political career and hence the need to plan your communication and choose the social media channels that are best suited to this message.
Ignore technology at your peril; should you wish to make an impact on the political scene or run a campaign for legislative change, then you need to consider how technology can best be used to your advantage. There are a number of ways for technology to drive your future in politics, but the predominant aspect to keep in mind is that you still need to have a genuine cause. People essentially need to trust and believe in you, and no matter how good your use of technology is, it will not mask the truth, but it will indeed spread the message.
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