As many consumers rely on the internet to find new products and services in the modern age, businesses must have an online presence to connect with their customers. However, it’s not enough just to have a basic website; it needs to stand out and give visitors a wealth of information and a reason to stay and explore. If you want to increase traffic to your business website and turn those visits into sales, below are a few tips to help you get the most out of it.
If you’re not happy with your website’s bounce rate, a good place to look at first is the overall design. Does it best reflect the business? Does it look professional, or are there many text and images dominating the page, making it look amateurish and cluttered? Is the text easy to read against the background, and is the font big enough and clear? These are just a few questions you need to ask yourself about your website’s design, and if it doesn’t feel quite right to you, revamp it, so it’s more in line with your company’s branding and is easier for visitors to look through.
Is it Easy to Navigate?
As well as the general aesthetics of your website, how practical it is should be considered as well. Make sure your business website is easy for visitors to navigate, such as having a clear list of the different pages, whether it tabs running along with the top banner of each page or a drop-down list. Make sure there is a search bar so visitors can find what they’re looking for with ease and that every link works properly. If your website is confusing to use, pages are missing, or links to external sites are inappropriate or lead to nowhere, it will make your business look unprofessional.
It’s also essential that your website is safe for users when they visit and that if they make any purchases via your website that their information is secure. If you’re using a website builder, they should have security measures in place already, but if you’ve had you hired a professional web designer to create your site, ask them about what they’ve done about this and if your site has a Secure web Gateway to keep your site visitors safe.
As well as a professional website, your business should also have social media accounts for marketing purposes and to further your online presence. If you haven’t already, integrate your social media with your website as this way, you can update both at the same time and make it much easier to share new posts with your customers. A lot of people discover new brands via social media these days, so it’s having everything synced up is a great way to attract new customers.
Finally, make sure you’re regularly updating the content on your website, especially blog posts. This shows that your business is active and will also keep the information on your site up to date. If you don’t have time to write content for your blog, outsource to freelance writers or marketing firms to help you with this.
Make sure you’re getting the most out of your business website with these useful tips.