Nearly all small business owners are aware of the commercial power of the internet. One of the first things to do when setting up an enterprise is to carve it out a little place on the web. Here are a few tips for small business owners looking to commission or build a website of their own.
What good is a website if noone can find it? Search Engine Optimization is a field dedicated to the creation of a searchable online presence. An absolutely vast proportion of commercial web traffic passes through search engines like Google.
If your website ranks well on Google when a potential customer types in a keyword or phrase, then you will naturally attract more traffic. SEO-focused web designers like web design Birmingham use a wide range of tactics to make their products more ‘searchable’. Metadata editing, backlinking, keyword inclusion, and contextual content creation can all aid in the search engine performance of a website.
A Good Domain Name
A good small business domain name will make your website easier to find and lend it a little bit of authority in the minds of consumers. It can be worth the extra cash that a short domain name tends to cost for these reasons. A good domain name should be unique, visual, catchy, and ordered. Think about the domain names that have become bywords for a service or product in the past and unpick why they have become household names.
A good small business website needs to be connected to all other areas of a company’s online presence. Make sure that your site acts as a central hub that connects all of your social media channels and affiliates together. Create your own mini network.
Far too many small businesses create or commission complicated websites. Complex websites with lots of ‘movement’ and a great many hyperlink paths are worse than useless. They can genuinely put off consumers – who have plenty of other places to go in order to pay for goods and services in most cases. A simple website that conveys information contains contextual content, and doesn’t lead consumers on a wild goose chase is ideal. Although animated text and vector animated backgrounds are all the rage these days, it is worth considering what you want to achieve with these features. A flashy website is not always a good website.
If things go well, you may find yourself offering new products and services in the long run. Make sure that you design a website with scalability in mind. A scalable website will be able to be edited and improved upon without damaging the integrity of the original design. Most third-party web designers offer scalable websites as standard.
All businesses with an online presence are in possession of very sensitive data. Hackers often target small businesses for ransomware and data theft attacks. For this reason, it is crucial that you design your website with security in mind. Always implement multi-factor authentication.
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