SEO is a dense subject matter that most people have at least some knowledge of. A little knowledge can be a dangerous thing, though, and there are quite a few common errors that will harm your blog’s rating with a search engine. Here are some of the most likely offenders and how to fix them.
#1 Keyword stuffing
Keyword stuffing is easily the most common SEO related error – nearly everybody has done it. Keywords are important, but if you’re cramming as many into a blog post as possible, regardless of context and sometimes even regardless of syntactical sense, then you’ve got a problem. Search engines will (rightly and immediately) recognize what you’re doing and classify your website as spam, sending its ranking plummeting. To avoid this, use only a few highly relevant keywords and slip them into your writing organically.
#2 Bad linking
Backlinks are important, as are internal ones to pages on your own site. Not all links are created equal, though, and some will do far more harm than good. Avoid linking to any page the looks even vaguely spammy. Search engines tend to classify websites by the company they keep. If you link to spam, you risk being classified as such yourself. Most importantly of all, look at the URL you’re linking to. Respectable sites like newspapers are fantastic, but if the URL is something like www.incredibleiphonediscounts.com, then the chances are it’s spam and should be avoided.
#3 Not making the most of multilingual keywords
As stated earlier, keywords form the basis of any effort at optimization, but did you know that you can go multilingual? Using translation management software it’s now easier than ever to translate your content into a different language, which has incredible SEO potential. By including multilingual keywords across different languages, you’ll rank higher on google searches around the world. That, of course, will boost traffic dramatically, giving your website international appeal. Translation sounds difficult, but modern software makes it a breeze.
#4 Not using subheadings
Subheadings have several advantages. Not only do they divide a piece of content into digestible parts and draw the eye through your writing in a logical manner, but they help with SEO. Putting a keyword in one of your subheadings can have quite a dramatic effect. Search engines will identify the subheading as the crux of your article, making categorization much easier. A well categorized website with a laser sharp focus will rank highly in search results.
#5 Using too many big images
Search engines prefer streamlined websites that load quickly. While your site might load fast for you, remember that not everybody has the same connection speed. Internet speed varies widely around the world, and some people will be burdened with slow connections that make loading websites an arduous task. The more big images you include, the slower the site will load. The slower a site loads, the less accessible it is, making users more likely to navigate away. This, in turn, leads to a lower search engine ranking.
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