There is a lot of information online about marketing. It can become quite overwhelming to know what the best methods are for you and your company. Similar to betting, where you try and find the best odds online, you will have to test out different marketing techniques to see what returns the best ROI.
If you don’t know the first thing about online marketing, don’t worry simply continue reading to discover everything that you need to know about business and marketing for new website owners.
Business and Marketing 101 for New Website Owners:
Ensure that potential customers can easily find your website:
To ensure that potential customers can easily find your website, it’s a great idea to focus on increasing your website’s SEO ranking. As the higher your SEO ranking is, the more likely it is that your business website or blog will feature on the first page of related search engine results. Which will allow brand new customers to find your website.
Encourage satisfied clients to leave your business an online review:
Even in the digital age, word of mouth is extremely important for new businesses. That’s why it’s a wise idea to encourage some of your satisfied clients to leave reviews for your business via Yelp and Google. As if individuals read unbiased reviews from real customers, they’ll be far more likely to trust your business. How can you convince your customers to take the time to leave your business a glowing review? Simply offer your customers a small percentage discount off their next order or free shipping, as an incentive.
Ensure that all of your interactions with your customers are professional:
If you receive a negative review, hold back the urge to leave a nasty response as other individuals who may be interested in purchasing items from your business, may see your response and may have a change of heart about your business. Instead always be polite and professional in your dealings with customers and try to offer additional support to disgruntled customers. As if they feel as if your business cares about their business, they may change their negative review into a more positive review.
Target specific social media platforms:
If you don’t have time to invest in 4-5 social media platforms or more, it’s a great idea to target 1-3 social media platforms to invest in. As an example, if your market research suggests that your business’ target audience spend most of their time on social media watching YouTube videos, you may want to focus on filming and releasing YouTube ads. Or if your target audience are huge fans of Instagram, you may want to focus your attention on creating an engaging, attractive Instagram account for your business. In order to drive traffic to your new website.
Create a mailing list:
Encourage your website’s visitors to sign up to your email mailing list. In order to be the first to know about your business’ new products and sales. You can also offer incentives to get your customers to sign up to your mailing list. As an example, you may want to offer customers 20% off their next order, if they successfully sign up to your brand’s mailing list. These days you’ll also be able to use analytical tools to find out which customers are opening up your marketing emails and which customers follow through and purchase an item after receiving a marketing email.
Hopefully, you now have a rough idea of how you can start marketing your new business and new website. As online marketing isn’t as complicated as you may have thought!